Arabic for Designers

An essen­ti­al book for Eng­lish spea­kers on how to design with Arabic
Exten­si­ve­ly illus­tra­ted with more than 200 examp­les of the best in con­tem­pora­ry Ara­bic typo­gra­phy and gra­phic design, Ara­bic for Desi­gners is an aut­ho­ri­ta­ti­ve gui­de for desi­gners unfa­mi­li­ar with Ara­bic script.
Using visu­al examp­les and case stu­dies, Mou­rad Bou­tros takes the rea­der through the ent­i­re ran­ge of gra­phic design app­li­ca­ti­ons – news­pa­per and tele­vi­si­on news typefaces, book jacket designs, cor­po­ra­te and brand iden­ti­ty, logo­ty­pe con­ver­si­ons, adver­ti­sing, design for print and fine art. The aut­hor shows how non-Ara­bic spea­king desi­gners can work with the lan­guage and under­stand and respect its cul­tu­ral nuan­ces, whilst avoiding the pit­falls and mista­kes to which many others have fal­len victim.

Ara­bic for Desi­gners demons­tra­tes how designing with Ara­bic can yield incredi­b­ly inno­va­ti­ve, beau­ti­ful and suc­cess­ful results. Based upon over 40 years’ expe­ri­ence of working with an array of cor­po­ra­te and crea­ti­ve cli­ents, Mou­rad Bou­tros addres­ses the rise in glo­bal awa­reness about Arab cul­tu­re in ways that inform and inspi­re. This book is an inva­lu­able refe­rence for design stu­dents, design pro­fes­sio­nals, mar­ke­teers and anyo­ne inte­res­ted in Ara­bic cul­tu­re and language.
Neu­auf­la­ge 2017